New brand communication, same corporate values

Newform is invited by the Italian magazine Il Bagno Oggi e Domani to the annual event called Osservatorio Arredobagno 2022. The company presents its own point of view concerning Brand communication, as well as the strategies and the corporate values which turn to be fundamental while communicating a product. 

INTERVIEW WITH ALESSANDRA GESSI

CEO Newform

A year later from the launch of the new innovation path, the company continues on the road of evolution, by drawing closer to the next goals planned concerning brand communication and image. New channels, dynamism, feedback from the inside and the outside now are the priorities to focus on. 

A COMMUNICATION BEYOND THE AESTHETICS

Linda Barbolan, Marketing Manager

Talking about the identity of a product and the company it is created in, it is much more than an aesthetic presentation: it is a fundamental principle that remains strong even when the communication strategies evolve.