Our hands, head and heart on Made in Italy taps and fittings

We are glad to announce that our CEO, Alessandra Gessi, is on the cover of the Italian magazine Commercio Idrotermosanitario to tell a story full of Passion for our work and a strong bond with the Made in Italy value. Nothing has been left to chance with this new cover, since even colours and details communicate a clear message: Newform uses its hands, head and heart to create top-of-the-range faucets, which are conceived and manufactured in our 100% Italian production department.

The editorial release also represents the opportunity to talk about the recent experience of Newform at Salone del Mobile 2024, where The Organic House confirmed to be a winning and high-impact concept for visitors.   

“Entering the Organic House was an immersive experience for visitors, who deeply discovered our solutions in harmony with the natural features our brand is linked to”.

MADE IN ITALY: is it an added value or a competitive factor?

Both.

The CEO of Newform explains how “Made in Italy” is certainly a source of pride for the company, since it represents a distinctive element within the international panorama. But, it is always our concern to underline how every step, from raw material to the final product, is conceived and completed by Newform in its production site – and headquarters – based in Serravalle Sesia (Italy). 

NEW FORMATS AND ABILITIES TO FACE THE CHANGE: how does Newform react?

Communication, which today is increasing and developing on digital platforms, confirms to be a key element for Newform. Every day the company speaks to retailers, partners and architects through a direct contact with them (in person of virtually) to enhance its value as well as the latest news presented from year to year. The new format of the guided visits at the company’s headquarters certainly contributes to present the Newform’s world according to a more incisive view.

And if innovating always implies a change, the company is ready to re-elaborate its proposals through new solutions in line with trends and current needs. The new wellness functions, as well as the launch of a hi-tech kitchen collection and the Save Water and Energy Saving systems are some examples.

THE FUTURE OF NEWFORM AROUND CONTRACT DIVISION

Strengthening the brand and its presence in the Contract Division business is one of the Newform’s main goals for the coming years. The ongoing growth has already led to confirm the presence on several showrooms, hotels and residential projects all over the world. A path the company is going to keep following with a firm and strategic step.